Here are two fairly recent commercials that feature bare feet, in one way or another.
The first is for Corona Extra Beer, and is titled “Shoes”.
It’s actually a bit hard to figure out, with a background song that is barely understandable. But they start on a beach, with two guys kicking off their shoes.
Kick Off Your Shoes
There’s a lot more kicking off of shoes. And it’s not just at a beach (which is why it’s noteworthy, in my opinion).
Have a Beer
Hey, they’re suggesting that shoes can be kicked off at restaurants, too (as long as you are drinking Corona).
At one point the whole sky is filled with shoes.
Who Needs Shoes, Anyways?
Well, better there than on my (or anybody’s) feet, right?
And here’s the full commercial:
The message really does seem to be that drinking Corona is as good as being able to kick off your shoes. That’s fine. But I really don’t need a Corona to do that.
Our second commercial is a bit of an older one, but I have recently seen it on the air again. It starts with a bride and groom coming down the aisle after just having gotten married.
Just Married
The voice-over, however, is saying, “With athlete’s foot, I just wanted to hide my feet . . .”
And he goes on to say, “. . . Now, not so much.”
Just Married . . . Barefoot!
Yes, the groom is barefoot. (And he actually looks pretty good in the tuxedo barefoot!)
It’s a commercial for Lotrimin Ultra (for athlete’s foot).
We then get a shot of him leaving the church, and boy is everybody happy.
The Real Way to Avoid Athlete’s Foot.
Of course the funny thing is that the commercial really portrays things backwards. If he really didn’t care to hide his feet, he wouldn’t have been wearing shoes before he got athlete’s foot, and he wouldn’t have gotten athlete’s foot in the first place. After all, athlete’s foot is a disease of shod populations.
Here’s the commercial:
I’m sure the Lotrimin works just fine. But unless this guy keeps going barefoot, not afraid to keep his feet out in the sun and air, I bet you the athlete’s foot will recur.
It would be nicer if Lotrimin ended by saying to keep those feet out of shoes. On the other foot, I guess that would really decrease the demand for their product, wouldn’t it? π
Ahcuah 
I recently saw one for Wilkinsons with pirates going barefoot in the shop itself. It was quite funny as well.
I have been seeing a lot of feet in commercials lately. Hmmmm. Wonder what’s up? -TJ
It’s spring. (And Lotrimin could expand the product range by whatever it takes to keep bare feet beautiful, healthy and tough at the same time!)
Does anyone remember the Lamisil commercials that were on tv about ten years ago? They showed barefoot people – I think a man and a woman in separate versions – barefoot in their homes. I never understood that, because the point of Lamisil is to kill off nail fungus. They seemed pretty confident showing off their feet, but I felt like there was a disconnect between the message – Lamisil cleans up embarrassing nail fungus – and the picture, which is that its only okay to go barefoot at home.
Here is one of the commercials:
On the flip side, she looks pretty happy to be barefoot. That’s not something that’s always portrayed in a commercial. But I assume she’s an actress, so that’s why she seems convincing.
Here’s the Wilkinsons one. And a Happy Easter to everyone!
Hadashi, that is one odd commerical . . .
Well, if it wasn’t for places in Asia we would probably be the crown kings of weird adverts. XD Ever seen the Smash ones? Or The You’re Tango’ed ones?
I think the orange guy may actually be barefoot there, but it’s hard to tell. By the way, the reason for the alternate version was because ‘Tangoing’ people became a craze in schools and some kid got his ears blown out by having someone repeat what happens in the first one.
Unfortunatly we don’t have so many wierd ones anymore, but we have a proud tradition of crazy humour that you can thank and/or blame Spike Milligan’s Goon Show for. (Though this is all pretty tame compared to the Goon Show. XD)
On second thought’s I think I see sandals….
I just saw a Realtor.com commercial in which a woman was doing yoga and she found that one of her houses sold. She left the class barefoot and started running through the streets and sidewalks to her place. You can even see her dirty soles as she is running.