Here are two fairly recent commercials that feature bare feet, in one way or another.
The first is for Corona Extra Beer, and is titled “Shoes”.
It’s actually a bit hard to figure out, with a background song that is barely understandable. But they start on a beach, with two guys kicking off their shoes.
There’s a lot more kicking off of shoes. And it’s not just at a beach (which is why it’s noteworthy, in my opinion).
Hey, they’re suggesting that shoes can be kicked off at restaurants, too (as long as you are drinking Corona).
At one point the whole sky is filled with shoes.
Well, better there than on my (or anybody’s) feet, right?
And here’s the full commercial:
The message really does seem to be that drinking Corona is as good as being able to kick off your shoes. That’s fine. But I really don’t need a Corona to do that.
Our second commercial is a bit of an older one, but I have recently seen it on the air again. It starts with a bride and groom coming down the aisle after just having gotten married.
The voice-over, however, is saying, “With athlete’s foot, I just wanted to hide my feet . . .”
And he goes on to say, “. . . Now, not so much.”
Yes, the groom is barefoot. (And he actually looks pretty good in the tuxedo barefoot!)
It’s a commercial for Lotrimin Ultra (for athlete’s foot).
We then get a shot of him leaving the church, and boy is everybody happy.
Of course the funny thing is that the commercial really portrays things backwards. If he really didn’t care to hide his feet, he wouldn’t have been wearing shoes before he got athlete’s foot, and he wouldn’t have gotten athlete’s foot in the first place. After all, athlete’s foot is a disease of shod populations.
Here’s the commercial:
I’m sure the Lotrimin works just fine. But unless this guy keeps going barefoot, not afraid to keep his feet out in the sun and air, I bet you the athlete’s foot will recur.
It would be nicer if Lotrimin ended by saying to keep those feet out of shoes. On the other foot, I guess that would really decrease the demand for their product, wouldn’t it? ;-)