Every year TOMS shoes runs a special campaign ostensibly to demonstrate their social consciousness. Here’s a recent article in which they spell out:
TOMS Shoes was founded almost four years ago on a simple premise: With every pair of shoes sold, TOMS gives a pair of new shoes to a child in need. The “one for one” philosophy uses the purchasing power of individuals to benefit the greater good, according to Mycoskie.
They don’t even consider that their policy might not benefit the greater good, since it relies on the usual myths.
Myranya, in her blog, does a really good job discussing this:
April 8, 2010, TOMS Shoes is holding its third annual ‘One Day Without Shoes’ campaign, to ‘experience what millions of children endure every day’. They give a pair of shoes to a child in a third world country for every pair of shoes they sell.
Now I have gone barefoot by choice for fourteen years, and I am very happy with healthy, strong feet. I can tell you that going barefoot for a single day when you’ve spent a lifetime in shoes is NOT anywhere NEAR experiencing ‘what children have to endure’. YOUR feet are going to be extremely tender and soft, you’re going to wince at every pebble, shy away from every rose bush or thistle you spot, you’ll probably get cold toes. You may even get sore calves because you walk differently from what you’re used to. But THEIR feet are tough, calloused and leathery, they can handle much larger rocks without noticing them, they are only occasionally bothered by particularly nasty thorns.
Read the rest of it here.